Pawn Stars's Chumlee Is Watching Lord of the Rings Before Rick Harrison's Wedding

TV Watch

By Mark Gray

01/18/2013 at 03:00 PM EST

Austin "Chumlee" Russell

Denise Truscello/WireImage

Is Pawn Stars's Austin "Chumlee" Russell a real-life Frodo?

The History Channel star will be the ring bearer at his boss's summer wedding, and he's taking an unconventional route in his preparation tactics.

No, he's not planning to pawn the ring!

"I'm watching a lot of Lord Of The Rings," he joked to PEOPLE, saying he'll treat the diamond sparkler like "my precious."

All kidding aside, Russell said he's happy that Gold and Silver Pawn owner Rick Harrison has found someone who makes him happy.

"It's not easy to deal with Rick and make him happy," Russell said. "So, someone needs to. I do the opposite. I make him mad."

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Flu season 'bad one for the elderly,' CDC says

The number of older people hospitalized with the flu has risen sharply, prompting federal officials to take unusual steps to make more flu medicines available and to urge wider use of them as soon as symptoms appear.

The U.S. is about halfway through this flu season, and "it's shaping up to be a worse-than-average season" and a bad one for the elderly, said Dr. Thomas Frieden, director of the Centers for Disease Control and Prevention.

It's not too late to get a flu shot, and "if you have symptoms, please stay home from work, keep your children home from school" and don't spread the virus, he said.

New figures from the CDC show widespread flu activity in all states but Tennessee and Hawaii. Some parts of the country are seeing an increase in flu activity "while overall activity is beginning to go down," Frieden said. Flu activity is high in 30 states and New York City, up from 24 the previous week.

Nine more children or teens have died of the flu, bringing the nation's total this flu season to 29. That's close to the 34 pediatric deaths reported during all of the last flu season, although that one was unusually light. In a typical season, about 100 children die of the flu and officials said there is no way to know whether deaths this season will be higher or lower than usual.

The government doesn't keep a running tally of adult deaths from the flu, but estimates that it kills about 24,000 people most years.

So far, half of confirmed flu cases are in people 65 and older. Lab-confirmed flu hospitalizations totaled 19 for every 100,000 in the population, but 82 per 100,000 among those 65 and older, "which is really quite a high rate," Frieden said.

"We expect to see both the number and the rates of both hospitalizations and deaths rise further in the next week or so as the flu epidemic progresses,'" so prompt treatment is key to preventing deaths, he said.

About 90 percent of flu deaths are in the elderly; the very young and people with other health problems such as diabetes are also at higher risk.

If you're worried about how sick you are and are in one of these risk groups, see a doctor, Frieden urged. One third to one half of people are not getting prompt treatment with antiviral medicines, he said.

Two drugs — Tamiflu and Relenza — can cut the severity and risk of death from the flu but must be started within 48 hours of first symptoms to do much good. Tamiflu is available in a liquid form for use in children under 1, and pharmacists can reformulate capsules into a liquid if supplies are short in an area, said Dr. Margaret Hamburg, head of the Food and Drug Administration.

To help avoid a shortage, the FDA is letting Tamiflu's maker, Genentech, distribute 2 million additional doses of capsules that have an older version of package insert.

"It is fully approved, it is not outdated," just lacks information for pharmacists on how to mix it into a liquid if needed for young children, she said.

This year's flu season started about a month earlier than normal and the dominant flu strain is one that tends to make people sicker. Vaccinations are recommended for anyone 6 months or older. There's still plenty of vaccine — an update shows that 145 million doses have been produced, "twice the supply that was available only several years ago," Hamburg said.

About 129 million doses have been distributed already, and a million doses are given each day, Frieden said. The vaccine is not perfect but "it's by far the best tool we have to prevent influenza," he said.

Carlos Maisonet, 73, got a flu shot this week at New York's Brooklyn Hospital Center at the urging of his wife, who was vaccinated in August.

"This is his first time getting the flu shot," said his wife, Zulma Ramos.

Last week, the CDC said the flu again surpassed an "epidemic" threshold, based on monitoring of deaths from flu and a frequent complication, pneumonia. The flu epidemic happens every year and officials say this year's vaccine is a good match for strains that are going around.

___

Online:

Flu vaccine finder: http://www.flu.gov

CDC flu info: http://www.cdc.gov/flu/index.htm

___

AP Photographer Bebeto Matthews in New York contributed to this report.

___

Follow Marilynn Marchione's coverage at —http://twitter.com/MMarchioneAP

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Man molested girls, gave them tattoos, police allege

Authorities were looking Thursday for more possible victims of a Mission Viejo tattoo artist arrested for allegedly molesting two teenage girls after giving them free tattoos and alcohol in his apartment, deputies said.

Edder Giovani Nieves-Vera, 29, met one of the 14-year-olds through Facebook and promised to give her a tattoo, alcohol and drugs, said Jim Amormino, a spokesman for the Orange County Sheriff’s Department.

In December, authorities believe the girl and a 14-year-old friend went to the man’s apartment, where he supplied them with alcohol and gave them tattoos.

He is suspected of making “sexual advances” toward the teenagers and engaging in “highly inappropriate conduct,” Amormino told the Times.

The girls told authorities, who then posed as one of the 14-year-olds by chatting with him on Facebook, said Gail Krause, a spokeswoman with the Sheriff’s Department.

Nieves-Vera allegedly said he wanted to meet the girl Tuesday at Dana Point Harbor, then take her to his apartment to finish the tattoo and enjoy his Jacuzzi. Instead, Nieves-Vera was met by investigators and taken into custody.

Several years ago, he was deported after serving three years in state prison in connection with a 2004 arrest in a child annoyance case in Riverside County. Investigators do not know when Nieves-Vera re-entered the United States.

The Sheriff’s Department, along with several other agencies, including the Orange County district attorney’s office, the FBI and the U.S. Postal Inspection Service, investigated the case.

Anyone with information is asked to call the Sheriff’s Department at (714) 647-7000. Anonymous tippers may call OC Crime Stoppers at (855) TIP-OCCS.

ALSO:

Reward offered for 'AK-47 Bandit' who shot Chino officer

Robert Citron, treasurer at center of O.C. bankruptcy, dies

Environmental group pushes for hearing on San Onofre restart

-- Robert J. Lopez and Nicole Santa Cruz

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Algeria Confirms Hostage Deaths in Rescue Raid

BAMAKO, Mali — Kidnappers and at least some of their hostages were killed on Thursday as Algerian forces assaulted a heavily armed group of Islamist extremists holding dozens of captives, including Americans and other foreigners, in a remote gas field facility in the Algerian desert, the Algerian government announced.

Kjetil Alsvik/Statoil, via Agence France-Presse — Getty Images

An undated photo of the In Amenas gas field in Algeria, where Islamist militants took dozens of foreign hostages on Wednesday.

In a statement on national radio, the communications minister, Mohand Saïd Oublaïd, said that many of the hostages had been freed, but he warned that the military assault was not yet complete and that some captives remained trapped inside the facility.

“The operation resulted in the neutralization of a large number of terrorists and the liberation of a considerable number of hostages,” Mr. Oublaïd said. “Unfortunately, we deplore also the death of some, as well as some who were wounded. We do not have final numbers.”

He also said “the operation is ongoing, given the complexity of the site, to liberate the rest of the hostages and those who are trapped inside.”

The announcement was the most detailed official information given by Algeria on the crisis. It began more than 24 hours earlier when Islamist militants seized the hostages at the internationally managed gas field in the Sahara near the Libyan border, in what they called retaliation for the French military intervention in neighboring Mali. The seizure of the gas field was one of the boldest abductions of foreign workers in recent years.

Unconfirmed news reports earlier on Thursday, quoting a statement reportedly from the hostage takers, said the Algerian military assault had left 35 hostages and 15 kidnappers dead. One Algerian government official called those numbers “exaggerated.”

The communications minister said the military assault force sent to end the gas-field siege had first sought a peaceful end.

“But confronted with the determination of the heavily armed terrorist group, our armed forces were forced to surround the site and fire warning shots,” he said. “In front of the stubborn refusal of these terrorists to heed these warnings and confronted with their evident desire to leave Algeria with the foreign hostages to then use them as a bargaining chip, an assault was launched this Thursday at the end of the morning.”

The minister’s announcement came as foreign governments, including the United States, were seeking clarity on the fate of their citizens trapped inside the gas-field facility. There was no sign that the Algerians had given prior notice to any of the countries whose citizens were among the hostages.

A senior American official said Pentagon aides traveling in London with Defense Secretary Leon E. Panetta were struggling to obtain basic information about the Algerian raid, and there were unconfirmed reports that an American Predator drone was monitoring the gas-field site.

The senior official said that perhaps seven to eight Americans were among the hostages — the first official confirmation of the number of Americans held captive — and that he did not know if any had been killed in the rescue operation.

David Cameron, the prime minister of Britain, said through a spokesman that his office had not been told ahead of time, an implicit criticism of the Algerian government. “The Algerians are aware that we would have preferred to have been consulted in advance,” the spokesman said.

Japan expressed even stronger concern, saying Algeria had not only failed to advise of the operation ahead of time, but that Japan had also asked Algeria to halt the operation because it was endangering the hostages.

“We asked Algeria to put human lives first and asked Algeria to strictly refrain,” the chief Cabinet secretary, Yoshihide Suga, quoted Prime Minister Shinzo Abe as telling his Algerian counterpart, Abdelmalek Sellal, by telephone late Thursday.

The situation is “very confused,” President François Hollande of France said at a news conference in Paris and was “evolving hour by hour.” Mr. Hollande confirmed for the first time officially that French citizens were among the captives.

The kidnapping in Algeria was a retaliation for the continuing French military assault on Islamist extremists in Mali that has escalated into a much broader conflict, now enmeshing the United States and other countries with citizens held hostage. Reuters said the survivors of the Algerian assault included hostages from the United States, Belgium, Japan and Britain. The full extent of the casualties was not immediately clear.

News agencies in Algeria and neighboring Mauritania said the helicopters may have attacked when the kidnappers sought to move their hostages from one part of the installation to another.

Adam Nossiter reported from Bamako, and Alan Cowell and Scott Sayare from Paris. Reporting was contributed by Clifford Krauss from Houston, Rick Gladstone from New York, Elisabeth Bumiller and John F. Burns from London, Steven Erlanger from Paris, Hiroko Tabuchi from Tokyo and Clifford Krauss from Houston.

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Amazon holiday results to show sales tax impact

SAN FRANCISCO (Reuters) – Acting as a tax collector may have hurt Amazon.com, Inc’s holiday sales analysts and industry executives said, but they expect to know more when the internet retailer reports its fourth-quarter results on January 29.

Best Buy Co., an archrival of Amazon in consumer electronics, saw holiday online sales increase in three states where Amazon started collecting sales tax ahead of the period.

“There was a little softness in states where Amazon is now collecting sales tax,” said R.J. Hottovy, an equity analyst at Morningstar. “That isn’t surprising to me. It levels the playing field for brick-and-mortar retailers.”

Critics of Amazon argued it had an unfair advantage because most retailers have had to collect state sales tax on online sales for years because they have stores and other physical operations in these locations.

But many states, hungry for extra tax revenue in the wake of the 2008 financial crisis, introduced new laws requiring that Internet-only retailers also collect sales tax. Brick-and-mortar retailers hope the requirement will reduce Amazon’s price advantage and help them recoup lost sales.

CHANNELADVISOR DATA

Amazon, the world’s biggest Internet retailer, began collecting sales tax of 7.25 percent to 9.75 percent in California on Sept 15, about two weeks before the start of the fourth-quarter. Third-party sellers on Amazon.com saw a drop in sales during the quarter, compared to other states, according to an analysis by e-commerce firm ChannelAdvisor.

It also started collecting sales tax in Pennsylvania in September and in Texas in July.

Amazon’s fourth-quarter results should provide clues on whether consumers changed their shopping habits when faced with higher taxes on their purchases from the company’s website.

ChannelAdvisor, which helps merchants sell more online, analyzed its clients’ sales on Amazon.com in California, and compared them to other states before and after the sales tax kicked in.

Before Amazon began collecting the tax in California, ChannelAdvisor client sales were 5 percent to 10 percent above other states. The week before the September 15 start of the tax, sales spiked as high as 70 percent compared to other states.

“The surge before the tax went into effect was much larger than I thought it would be,” said Scot Wingo, chief executive of ChannelAdvisor. “Californians definitely bought a lot in the three or four days before the tax went into effect.”

After Amazon began collecting tax, its California sales leveled with other states. Then, in early November, they slipped as much as 10 percent below other states, ChannelAdvisor data showed.

During one of the busiest holiday periods, in late November and early December, sales dipped further in California vs other states. Toward the end of the holiday period, client sales in California recovered, the data showed.

“There was a sales impact of about 10 percent at the worst point of the dip,” Wingo said. EBay, another Amazon rival, is an investor in ChannelAdvisor. Wingo also owned Amazon shares, but sold them in the fourth quarter for personal tax-related reasons.

Amazon’s tax collection in California had the most impact on fourth-quarter sales of more expensive items priced at $ 200 to $ 250, Wingo said.

PRICES, PROFIT

Amazon probably lowered prices by 8 percent to 9 percent on items most affected by this, although it is tricky to separate such reductions from the usual holiday season promotions that were also happening, Wingo said.

The extra price competition may dent Amazon’s profitability in the fourth quarter, Morningstar’s Hottovy said.

Amazon is expected to make 52 cents a share in the fourth quarter, on revenue of $ 22.3 billion, according to Thomson Reuters I/B/E/S. In late October, the company forecast operating results ranging from a profit of $ 310 million to a loss of $ 490 million.

Hottovy expects $ 22.4 billion in revenue and an operating loss of $ 210 million, or a $ 135 million loss after excluding stock-based compensation and other operating expenses.

BEST BUY

In California, Texas and Pennsylvania, Best Buy said it saw a 4 percent to 6 percent increase in online sales during the holiday versus the rest of its chain.

The retailer also saw an increase of 6 percent to 9 percent in online orders that are picked up in its stores in those three states compared with the rest of its chain.

Overall, Best Buy reported better-than-expected holiday sales last week, sending its shares up more than 10 percent.

“This makes Amazon equal to everyone else. They no longer have that sales tax advantage,” said Anne Zybowski, vice president of retail insights at Kantar Retail. “If this had happened to Amazon when they were just a bookseller years ago, they may not be as big as they are now.

Despite the tax changes, Amazon’s consumer electronics prices were still at least 5 percent below Best Buy’s during the holiday season, Zybowski said. But Best Buy may have benefited from even a small change in this area.

“Particularly in consumer electronics, any narrowing of Amazon’s price advantage at the margin is important because Best Buy brings service and other shopper benefits to the category,” she said.

Best Buy will take away people’s old TVs when they buy a new one and the company’s Geek Squad service will install devices in shoppers’ homes, services Amazon does not provide, she noted.

An Amazon spokesman declined to comment when asked if the company saw an impact on fourth-quarter sales from the collection of sales taxes in the three states.

In the past, Amazon executives have said there was little or no impact from such changes in other regions.

Several analysts have argued that shoppers use Amazon for its vast product selection and convenient, fast shipping and returns, and not just its low prices.

“While not great for Amazon, it’s just one of many consumer benefits its service offers,” said Ken Sena, an analyst at Evercore Partners. “And while there may be early effects from this change, I still see usage trends remaining in Amazon’s favor.”

(Editing by Leslie Gevirtz)

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Pediatrician Wendy Ross Makes Flying Easier for Kids with Autism

By Moira Bailey

01/17/2013 at 03:00 PM EST

From left: Julian Sterling Green and his father Derek Sterling Green, Dr. Wendy Ross, Sheila Mitchell-Green, Captian Richard A. Parella of United Airlines

Mike McGregor

The skies have gotten a lot friendlier for kids with autism and their families – thanks to Philadelphia pediatrician Wendy Ross and a newly expanded program she helped create.

It all started in 2009: Ross, 42, was in her office when the mother of a patient, a girl with autism, called frantically from a Florida airport. Rattled by the boarding process, the child had suffered such a terrible meltdown that the family decided to get off the plane.

"These families feel so trapped, it's heartbreaking," Ross tells PEOPLE. "I thought, 'What can I do to make this right?' "

So Ross, a married mom of two boys, worked with clinicians and airlines to develop an air-travel program at Philadelphia International Airport that lets kids with autism practice everything from check-in and security screenings to boarding a mock flight.

In November, United Airlines began rolling it out nationally through Autism Inclusion Resources (AIR), Ross's nonprofit organization, and it's already helping parents in other cities. AIR has landed in Washington, D.C., and Chicago, and will be planning further stops in Houston, Los Angeles and Newark this year.

The flight training was exactly the help that parents Derek Green and Sheila Mitchell-Green needed. Their 11-year-old son Julian struggles with lines, but traveled smoothly thanks to Ross's efforts when they visited Disney World in 2011.

"Being able to go through a dry run and see how he experienced being on a plane put us much more at ease that this was something he could do," says Derek.

If Julian went through the boarding process once, "he would know exactly [what to expect], because he has that kind of memory," Sheila adds.

And that's just what happened. "This made all the difference in the world," says Sheila.

Know a hero? Send suggestions to heroesamongus@peoplemag.com. For more inspiring stories, read the latest issue of PEOPLE magazine

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Study: NYC better than LA at cutting kids' obesity

NEW YORK (AP) — A new study shows New York City is doing better than Los Angeles in the battle against childhood obesity, at least for low-income children.

From 2003 to 2011, obesity rates for poor children dropped in New York to around 16 percent. But they rose in Los Angeles and ended at about 20 percent.

The researchers focused on children ages 3 and 4 enrolled in a government program that provides food and other services to women and their young children.

The Centers for Disease Control and Prevention released the study Thursday.

The authors noted that the Los Angeles program has many more Mexican-American kids. Obesity is more common in Mexican-American boys than in white or black kids.

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Woman repeatedly raped inside Nordstrom, police allege

Prosecutors said one of the five people charged in connection with the
take-over robbery at a Nordstrom Rack department store in Westchester raped one of the female hostages.

Prosecutors offered no details. But a district attorney's office spokeswoman said the victim was sexually assaulted "multiple times."

Raymond Sherman Jr., 34, who authorities said was the most violent in the group, was charged with two counts
of forcible rape, one count of
oral copulation, one count of kidnapping for rape, one count of assault
with a
deadly weapon and 14 counts of second-degree robbery.

DOCUMENT: Read the criminal complaint 

Troy Marsay Hammock, 29, and Everett Oneal Allen, 24, face 14 counts
each of second-degree robbery and one count each of assault with a
deadly weapon, identified as a knife, according to the Los Angeles
County district attorney's office.

Rochelle Monique Sherman, 33; and Paula Roneshia Bradley, 29, were charged with one count each of accessory after the fact.

The complaint also alleges Sherman, who is awaiting extradition from Phoenix, where he was
arrested Saturday, used a handgun in the commission of the crimes.

Police have not detailed the roles of the suspects in the
robbery and hostage situation. But those in law enforcement familiar with
the investigation said there is strong evidence linking the crimes to those charged, including physical evidence and security video.

The incident began about 11 p.m. Thursday at the Promenade at Howard
Hughes Center, near the 405 Freeway. Sherman, Hammock and Allen
allegedly confronted the employees as they were leaving the store, which
had just closed.

As the incident was unfolding, one of the employees called her
husband and told him to call 911. The LAPD called a tactical alert and
closed off the area around the shopping center. When the police
department's SWAT officers arrived, they surrounded the store.

At one point, one of the suspected burglars exited, saw the police and ran back inside. A
second suspected burglar walked out with an unidentified woman, saw police and
also headed back inside. The officers entered the store at 3:30 a.m. and
freed the captives.

At least three of the employees were injured, including at least one
woman who was sexually assaulted. Another woman was stabbed in the neck
and sustained non-life-threatening injuries, and a third employee was
pistol-whipped, police said. LAPD Chief Charlie Beck praised the
employees for their bravery and composure.

Beck would not discuss whether the robbers hid in the store or gained
entrance after it closed. Nor would he say how long they remained in the
store before fleeing in a white SUV, or discuss how much cash was taken
in the robbery.

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Talk back: Can clinicians help pedophiles quell their desires?

--Andrew Blankstein

Photo: Police officers stand outside Nordstrom Rack in Westchester following take-over style robbery. Credit: Irfan Khan / Los Angeles Times

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Deepening Crisis for the Dreamliner

Noboru Tomura/Asahi Shimbun, via Associated Press

An All Nippon Airways flight in Takamatsu, Japan, after an emergency landing on Wednesday.

TOKYO — The two largest Japanese airlines said Wednesday that they would ground their fleets of Boeing 787 aircraft after one operated by All Nippon Airways made an emergency landing in western Japan.

The latest episode elevates the safety concerns about Boeing’s new flagship airliner.

The emergency landing followed a string of problems in the past month with the Boeing 787, known as the Dreamliner, including a battery fire, fuel leaks and a cracked cockpit window. All Nippon said the problems Wednesday involved the same lithium-ion batteries that caught fire last week in Boston on a Dreamliner operated by Japan Airlines.

Last week, the U.S. Federal Aviation Administration ordered a comprehensive review of the Dreamliner’s manufacturing and design, with a focus on the plane’s electrical systems. During a news conference last Thursday, the U.S. transportation secretary, Ray LaHood, made no mention of grounding Dreamliners. But if the problems continue, tougher measures could presumably be taken.

Boeing executives declined to comment Wednesday on the Japanese groundings. The company’s shares were down 3.7 percent in afternoon trading Wednesday in New York.

Eight airlines now fly the Dreamliner. All Nippon Airways and Japan Airlines in Japan own 24 of the 50 delivered by Boeing since November 2011. The other operators are Air India, Ethiopian Airlines, LAN Airlines of Chile, LOT of Poland, Qatar Airways and United Airlines of the United States. Orders for about 800 additional 787s are in the pipeline.

In the episode in Japan early Wednesday, the 137 passengers and crew members aboard Flight NH692 from Yamaguchi Ube Airport, in western Japan, to Tokyo used emergency slides to leave the aircraft early after battery trouble and an “unusual smell” in the cockpit prompted its pilots to land instead at Takamatsu airport, according to All Nippon. The jet’s main battery in the front of the plane was later found to have become discolored and to be seeping electrolyte fluid, All Nippon said.

Ryosei Nomura, a spokesman for All Nippon, said Wednesday that the airline was temporarily grounding all 17 of its Dreamliners for inspections, leading to the cancellation of 38 domestic and international flights. Japan Airlines also said it would ground the five Dreamliners it was operating; two other aircraft were already undergoing safety checks.

Akihiro Ota, the Japanese transportation minister, said that the emergency landing had raised concerns about the Dreamliner’s safety and that he would dispatch officials to investigate. “I see this as a serious incident which could have led to a serious accident,” Mr. Ota said in Tokyo.

All Nippon and Japan Airlines said the planes would return to the air after safety checks, although it was unclear how soon that might be. All Nippon said it would keep its Dreamliner fleet grounded Thursday, canceling 35 domestic flights and using other types of aircraft for its international routes.

The review by the U.S. aviation administration is unusual, just 15 months after the plane entered service following a lengthy certification process by the agency. That review is in addition to a formal investigation by the U.S. National Transportation Safety Board of what caused a battery fire on a Japan Airlines plane that flew to Boston from Tokyo last week.

The safety board said Wednesday it was “currently in the process of gathering information about the B-787 emergency landing in Japan earlier today.”

Boeing has sought to ease concerns about the plane’s design and reliability, and has said it is no more trouble-prone than other new commercial airplane programs.

Updesh Kapur, a spokesman for Qatar Airways, affirmed on Wednesday the airline’s view that the Dreamliner was safe but declined to comment on the decisions by the Japanese carriers. Qatar Airways operates three Dreamliners and has orders and purchase options for 57 more.

Last week, Akbar Al Baker, the Qatar Airways chief executive, played down the recent string of Dreamliner incidents as “teething issues with various components” and expressed confidence that Boeing would resolve any problems. He added that his airline was taking “every precaution” to ensure its fleet was safe to fly.

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Facebook search to generate revenue, no rival to Google: analysts

(Reuters) – Facebook Inc’s new search tool has strong potential to generate revenue for the social networking company, though it is unlikely to challenge Google Inc as the world’s dominant search engine, Wall Street analysts said on Wednesday.

Facebook’s “graph search” tool, rolled out on Tuesday, lets its more than 1 billion users trawl their network of friends to find everything from restaurants to movie recommendations and is the company’s biggest foray into online search.

Graph search contains some category suggestions that can be easily monetized, BofA Merrill Lynch analysts said in a note.

“It should be easy to incorporate commercial search results via Facebook’s partnership with Bing,” they added.

Facebook currently has a partnership with Microsoft Corp, whose Bing search engine provides search results for external websites. Microsoft also integrates certain Facebook results into its Bing search results.

BofA Merrill Lynch analysts estimated Facebook could add $ 500 million in annual revenue if it can generate just one paid click per user per year, and raised its price target on the stock by $ 4 to $ 35.

Facebook’s shares were flat at $ 30.10 in early trading on Wednesday. They have jumped about 50 percent since November to Tuesday’s close after months of weakness following its bungled Nasdaq listing in May.

However, analysts at J.P. Morgan Securities said the lack of a timeline for the possible launch of graph search on mobile devices may weigh on the tool’s prospects.

The success of the graph search, which will rely heavily on local information, depends on Facebook launching a mobile product, the analysts said. Half of all searches on mobile devices seek local information, according to Google.

Graph search also lacks the depth of review content of Yelp Inc, the analysts added.

Pivotal Research Group analyst Brian Wieser said monetization potential would be largely determined by Facebook’s ability to generate a significant portion of search query share volumes and he expects that quantity to be relatively low.

“Consumers are likely to continue prioritizing other sources, i.e. Google. Advertisers would consequently only use search if they can, or are perceived to, satisfy their goals efficiently with Facebook,” Wieser said.

NO GOOGLE KILLER

Analysts mostly agreed that Facebook’s search tool was unlikely to challenge Google’s dominance in web search at least in the near term.

“As of now, we do not see Graph Search as a threat to Google Web search. Looking forward, Facebook Graph searches could be competitive with certain categories of Google searches, such as Places and Maps,” BofA Merrill said.

Internet search, social networking tools and e-commerce are among the biggest weapons that companies such as Facebook, Google and Amazon.com Inc have in their battle for supremacy. A successful combination of the three could win the day for them.

Google has been trying to combine social networking and search for more than a year by integrating Google+ into its search engine.

“Overall, Graph Search offers users a unique view to information not available on Google, but does not replace Google. We view the relationship between Facebook Graph Search and Google as both competitive and complementary,” Piper Jaffray & Co analysts said.

The brokerage said users looking to buy a cellphone, for example, could search for friends’ reviews on Facebook and expert reviews on Google.

(Reporting by Sayantani Ghosh in Bangalore; Editing by Sriraj Kalluvila)

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